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Auth0 vs Custify: 2026 Comparison

Auth0 Custify
Overview A flexible authentication and authorization platform for building secure login experiences with social, passwordless, and MFA support. A customer success platform for B2B SaaS companies with health scores, automation, and lifecycle management.
Pricing Freemium (Free-$23/1K MAU) Subscription (Starting at $199/month)
Key Features
  • Universal Login
  • Social connections
  • MFA
  • Passwordless
  • SSO
  • RBAC
  • Breached password detection
  • Extensibility
  • Customer health
  • Lifecycle management
  • Playbooks
  • Task management
  • 360-degree view
  • Analytics
  • Automation
  • Integrations
Pros
  • Comprehensive auth solution
  • Many social providers
  • Good documentation
  • Flexible rules
  • Easy to use
  • Good for mid-market
  • Affordable
  • Responsive support
Cons
  • Expensive at scale
  • Complex pricing
  • Can be overkill
  • Okta acquisition concerns
  • Smaller feature set
  • Less known
  • Fewer integrations
  • Limited reporting