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Auth0 vs Freshsales: 2026 Comparison

Auth0 Freshsales
Overview A flexible authentication and authorization platform for building secure login experiences with social, passwordless, and MFA support. An AI-powered CRM by Freshworks that offers built-in phone, email, and chat for streamlined sales engagement.
Pricing Freemium (Free-$23/1K MAU) Freemium (Free-$69/user/month)
Key Features
  • Universal Login
  • Social connections
  • MFA
  • Passwordless
  • SSO
  • RBAC
  • Breached password detection
  • Extensibility
  • AI-powered lead scoring
  • Built-in phone and email
  • Visual sales pipeline
  • Workflow automation
  • Freddy AI assistant
  • Territory management
  • Sales sequences
  • Custom reports
Pros
  • Comprehensive auth solution
  • Many social providers
  • Good documentation
  • Flexible rules
  • Built-in communication tools
  • Clean user interface
  • Good AI features
  • Affordable pricing
Cons
  • Expensive at scale
  • Complex pricing
  • Can be overkill
  • Okta acquisition concerns
  • Limited third-party integrations
  • Reporting can be basic
  • Free plan is limited
  • Mobile app could be better