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Auth0 vs Grow: 2026 Comparison

Auth0 Grow
Overview A flexible authentication and authorization platform for building secure login experiences with social, passwordless, and MFA support. Grow is a no-code business intelligence platform that combines data integration with interactive dashboards for mid-market companies. It enables non-technical users to build custom metrics and reports.
Pricing Freemium (Free-$23/1K MAU) Paid (Custom)
Key Features
  • Universal Login
  • Social connections
  • MFA
  • Passwordless
  • SSO
  • RBAC
  • Breached password detection
  • Extensibility
  • No-code BI
  • data integrations
  • custom metrics
  • interactive dashboards
  • unlimited users
  • ETL built-in
  • collaboration
  • TV mode
Pros
  • Comprehensive auth solution
  • Many social providers
  • Good documentation
  • Flexible rules
  • Unlimited users included
  • No-code approach
  • Good data integration
  • Purpose-built for mid-market
Cons
  • Expensive at scale
  • Complex pricing
  • Can be overkill
  • Okta acquisition concerns
  • Limited advanced analytics
  • Fewer visualization types
  • Custom pricing only
  • Smaller community