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Auth0 vs Lofty: 2026 Comparison

Auth0 Lofty
Overview A flexible authentication and authorization platform for building secure login experiences with social, passwordless, and MFA support. An AI-powered real estate platform formerly known as Chime that offers CRM, IDX, and smart automation for lead conversion.
Pricing Freemium (Free-$23/1K MAU) Subscription (Custom pricing)
Key Features
  • Universal Login
  • Social connections
  • MFA
  • Passwordless
  • SSO
  • RBAC
  • Breached password detection
  • Extensibility
  • AI assistant
  • CRM
  • IDX website
  • Lead generation
  • Behavioral automation
  • Smart plans
  • Power dialer
  • Reporting
Pros
  • Comprehensive auth solution
  • Many social providers
  • Good documentation
  • Flexible rules
  • AI-driven automation
  • Good lead nurturing
  • Modern interface
  • Comprehensive platform
Cons
  • Expensive at scale
  • Complex pricing
  • Can be overkill
  • Okta acquisition concerns
  • Expensive
  • Rebranded from Chime
  • Complex pricing
  • Real estate only