Gifts

Culture

Reviews

Local Spots

Auth0 vs Privy: 2026 Comparison

Auth0 Privy
Overview A flexible authentication and authorization platform for building secure login experiences with social, passwordless, and MFA support. An e-commerce marketing platform offering pop-ups, email marketing, and SMS to grow sales and email lists.
Pricing Freemium (Free-$23/1K MAU) Freemium (Free-$45/month)
Key Features
  • Universal Login
  • Social connections
  • MFA
  • Passwordless
  • SSO
  • RBAC
  • Breached password detection
  • Extensibility
  • Pop-ups and banners
  • Email marketing
  • SMS marketing
  • Spin-to-win
  • Cart abandonment
  • Welcome series
  • Cross-sell emails
  • A/B testing
Pros
  • Comprehensive auth solution
  • Many social providers
  • Good documentation
  • Flexible rules
  • Good free plan
  • Easy to set up
  • Designed for Shopify
  • Effective conversion tools
Cons
  • Expensive at scale
  • Complex pricing
  • Can be overkill
  • Okta acquisition concerns
  • Limited on free plan
  • Email sending limits
  • Basic design editor
  • Can feel spammy if overused