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Auth0 vs Sellfy: 2026 Comparison

Auth0 Sellfy
Overview A flexible authentication and authorization platform for building secure login experiences with social, passwordless, and MFA support. An easy-to-use e-commerce platform designed for creators selling digital products, subscriptions, and physical goods.
Pricing Freemium (Free-$23/1K MAU) Subscription ($29-$159/month)
Key Features
  • Universal Login
  • Social connections
  • MFA
  • Passwordless
  • SSO
  • RBAC
  • Breached password detection
  • Extensibility
  • Digital product delivery
  • Subscription selling
  • Print-on-demand
  • Built-in marketing
  • Storefront builder
  • Upselling tools
  • Email marketing
  • Analytics
Pros
  • Comprehensive auth solution
  • Many social providers
  • Good documentation
  • Flexible rules
  • Easy setup for creators
  • No transaction fees
  • Built-in marketing tools
  • Supports digital and physical products
Cons
  • Expensive at scale
  • Complex pricing
  • Can be overkill
  • Okta acquisition concerns
  • Limited customization
  • Smaller feature set
  • No app marketplace
  • Basic SEO tools