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Auth0 vs Whatagraph: 2026 Comparison

Auth0 Whatagraph
Overview A flexible authentication and authorization platform for building secure login experiences with social, passwordless, and MFA support. Whatagraph is a marketing reporting platform that automates cross-channel performance reports for agencies and marketing teams. It connects to 40+ marketing platforms for unified reporting.
Pricing Freemium (Free-$23/1K MAU) Paid ($199-custom/mo)
Key Features
  • Universal Login
  • Social connections
  • MFA
  • Passwordless
  • SSO
  • RBAC
  • Breached password detection
  • Extensibility
  • Cross-channel reporting
  • automated reports
  • custom branding
  • 40+ integrations
  • report templates
  • data blending
  • live dashboards
  • API access
Pros
  • Comprehensive auth solution
  • Many social providers
  • Good documentation
  • Flexible rules
  • Great for marketing agencies
  • Beautiful report templates
  • Easy automation
  • Good white-labeling
Cons
  • Expensive at scale
  • Complex pricing
  • Can be overkill
  • Okta acquisition concerns
  • Expensive
  • Limited to marketing data
  • Basic data manipulation
  • Fewer integrations than some competitors