| Overview |
Awario is a social listening and analytics tool that crawls the web to find mentions of your brand, competitors, or any keyword. It offers real-time monitoring and lead generation through social selling features. |
A CRM and marketing automation tool now known as BenchmarkONE that helps small businesses nurture leads through automated campaigns. |
| Pricing |
Paid ($49-399/mo) |
Subscription ($79-$199/month) |
| Key Features |
- Social listening
- Boolean search
- sentiment analysis
- influencer discovery
- Awario Leads (social selling)
- analytics
- competitor monitoring
- email alerts
|
- CRM
- Email marketing
- Marketing automation
- Landing pages
- Lead scoring
- Reporting
- Tags
- Task management
|
| Pros |
- Affordable
- Powerful Boolean search
- Social selling feature
- Real-time monitoring
|
- Combined CRM and marketing
- Good for small businesses
- Easy automation
- Affordable
|
| Cons |
- Smaller data pool than larger competitors
- Interface could be more intuitive
- Limited integrations
|
- Rebranded as BenchmarkONE
- Limited advanced features
- Smaller user base
- Basic CRM
|
