| Overview |
Awario is a social listening and analytics tool that crawls the web to find mentions of your brand, competitors, or any keyword. It offers real-time monitoring and lead generation through social selling features. |
A sales effectiveness platform that embeds your sales process, content, and training into the CRM workflow for B2B sales teams. |
| Pricing |
Paid ($49-399/mo) |
Subscription ($65-$95/user/month) |
| Key Features |
- Social listening
- Boolean search
- sentiment analysis
- influencer discovery
- Awario Leads (social selling)
- analytics
- competitor monitoring
- email alerts
|
- Sales process management
- Pipeline management
- Active coaching
- Content enablement
- Analytics
- Prospecting
- Account growth
- Integration
|
| Pros |
- Affordable
- Powerful Boolean search
- Social selling feature
- Real-time monitoring
|
- Sales methodology focused
- Coaching built in
- Process-driven
- Good for complex B2B sales
|
| Cons |
- Smaller data pool than larger competitors
- Interface could be more intuitive
- Limited integrations
|
- Expensive
- Niche focus
- Limited marketing features
- Smaller user base
|
