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Awario vs New Relic: 2026 Comparison

Awario New Relic
Overview Awario is a social listening and analytics tool that crawls the web to find mentions of your brand, competitors, or any keyword. It offers real-time monitoring and lead generation through social selling features. A full-stack observability platform offering APM, infrastructure monitoring, logs, and browser monitoring with generous free data.
Pricing Paid ($49-399/mo) Freemium (Free-$0.35/GB ingested)
Key Features
  • Social listening
  • Boolean search
  • sentiment analysis
  • influencer discovery
  • Awario Leads (social selling)
  • analytics
  • competitor monitoring
  • email alerts
  • APM
  • Infrastructure monitoring
  • Log management
  • Browser monitoring
  • Synthetics
  • Distributed tracing
  • Dashboards
  • Alerting
Pros
  • Affordable
  • Powerful Boolean search
  • Social selling feature
  • Real-time monitoring
  • Generous free tier (100GB/mo)
  • Full-stack observability
  • Good APM
  • NRQL query language
Cons
  • Smaller data pool than larger competitors
  • Interface could be more intuitive
  • Limited integrations
  • Complex pricing changes
  • UI can be overwhelming
  • Alerting setup complex
  • Agent overhead