| Overview |
Awario is a social listening and analytics tool that crawls the web to find mentions of your brand, competitors, or any keyword. It offers real-time monitoring and lead generation through social selling features. |
A customer messaging platform for push notifications, in-app messaging, SMS, and email with audience segmentation. |
| Pricing |
Paid ($49-399/mo) |
Freemium (Free-$99/month) |
| Key Features |
- Social listening
- Boolean search
- sentiment analysis
- influencer discovery
- Awario Leads (social selling)
- analytics
- competitor monitoring
- email alerts
|
- Push notifications
- In-app messaging
- Email
- SMS
- Segmentation
- A/B testing
- Analytics
- Journeys
|
| Pros |
- Affordable
- Powerful Boolean search
- Social selling feature
- Real-time monitoring
|
- Generous free plan
- Multi-channel
- Easy integration
- Good documentation
|
| Cons |
- Smaller data pool than larger competitors
- Interface could be more intuitive
- Limited integrations
|
- Free plan has limitations
- Can be complex
- Some features in beta
- Support varies
|
