| Overview |
Awario is a social listening and analytics tool that crawls the web to find mentions of your brand, competitors, or any keyword. It offers real-time monitoring and lead generation through social selling features. |
The former name of Copper CRM, a Google Workspace-native CRM that was rebranded in 2018 to better reflect its focus. |
| Pricing |
Paid ($49-399/mo) |
Subscription ($23-$99/user/month) |
| Key Features |
- Social listening
- Boolean search
- sentiment analysis
- influencer discovery
- Awario Leads (social selling)
- analytics
- competitor monitoring
- email alerts
|
- Google Workspace integration
- Pipeline management
- Email tracking
- Automation
- Reporting
- Contact enrichment
- Mobile app
- Task management
|
| Pros |
- Affordable
- Powerful Boolean search
- Social selling feature
- Real-time monitoring
|
- Deep Google integration
- Easy adoption
- Clean UI
- Automatic data entry
|
| Cons |
- Smaller data pool than larger competitors
- Interface could be more intuitive
- Limited integrations
|
- Rebranded as Copper
- Google-dependent
- Limited features outside Google
- Higher pricing
|
