| Overview |
Awario is a social listening and analytics tool that crawls the web to find mentions of your brand, competitors, or any keyword. It offers real-time monitoring and lead generation through social selling features. |
A retail execution and field team management platform that helps CPG brands track in-store activities and field performance. |
| Pricing |
Paid ($49-399/mo) |
Subscription (Custom pricing) |
| Key Features |
- Social listening
- Boolean search
- sentiment analysis
- influencer discovery
- Awario Leads (social selling)
- analytics
- competitor monitoring
- email alerts
|
- Retail execution
- Photo reporting
- Data collection
- Route planning
- Schedule management
- Analytics
- Form builder
- Territory management
|
| Pros |
- Affordable
- Powerful Boolean search
- Social selling feature
- Real-time monitoring
|
- Built for retail execution
- Photo verification
- CPG focused
- Good analytics
|
| Cons |
- Smaller data pool than larger competitors
- Interface could be more intuitive
- Limited integrations
|
- Very niche CPG market
- Not a traditional CRM
- Expensive
- Limited general sales features
|
