| Overview |
Awario is a social listening and analytics tool that crawls the web to find mentions of your brand, competitors, or any keyword. It offers real-time monitoring and lead generation through social selling features. |
An SMS and MMS marketing automation platform for Shopify stores now part of the Yotpo ecosystem. |
| Pricing |
Paid ($49-399/mo) |
Freemium (Free-$199/month + per-message) |
| Key Features |
- Social listening
- Boolean search
- sentiment analysis
- influencer discovery
- Awario Leads (social selling)
- analytics
- competitor monitoring
- email alerts
|
- SMS and MMS campaigns
- Automation flows
- Segmentation
- A/B testing
- Conversation flows
- Analytics
- Subscriber collection
- Shopify integration
|
| Pros |
- Affordable
- Powerful Boolean search
- Social selling feature
- Real-time monitoring
|
- Free plan available
- Part of Yotpo ecosystem
- Good automation
- Affordable entry
|
| Cons |
- Smaller data pool than larger competitors
- Interface could be more intuitive
- Limited integrations
|
- Per-message costs
- Shopify-focused
- Yotpo integration pressure
- Limited standalone features
|
