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AWeber vs Gusto: 2026 Comparison

AWeber Gusto
Overview Email marketing platform designed for small businesses and entrepreneurs with easy automation and landing page builders. An all-in-one payroll, benefits, and HR platform for small businesses with automated tax filing and employee self-service.
Pricing Freemium ($0-899/mo) Subscription ($40-$80/month + $6-12/person)
Key Features
  • Email automation
  • Landing pages
  • Web push
  • AMP emails
  • Split testing
  • Templates
  • Canva integration
  • Payroll processing
  • Tax filing
  • Benefits administration
  • Time tracking
  • Onboarding
  • Compliance
  • Employee self-service
  • Contractor payments
Pros
  • Easy to use
  • Good deliverability
  • AMP email support
  • Split testing
  • Easy payroll processing
  • Automatic tax filing
  • Good benefits options
  • Clean interface
Cons
  • Dated design
  • Limited automation
  • Pricing based on subscribers
  • Limited HR features
  • Not for large companies
  • Benefits limited by state
  • Support can be slow