| Overview |
A route planning and field sales app that helps outside sales reps optimize their routes and manage customer visits. |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
| Pricing |
Subscription ($49-$95/user/month) |
Paid (Custom pricing) |
| Key Features |
- Route optimization
- Territory management
- CRM integration
- Check-ins
- Lead generation
- Reporting
- Map visualization
- Team management
|
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
| Pros |
- Excellent route planning
- Good CRM integrations
- Visual mapping
- Saves driving time
|
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
| Cons |
- Not a full CRM
- Niche field sales focus
- Basic pipeline features
- Additional CRM needed
|
- Expensive
- Complex setup
- Requires training
|
