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Badger Maps vs Copper: 2026 Comparison

Badger Maps Copper
Overview A route planning and field sales app that helps outside sales reps optimize their routes and manage customer visits. A Google Workspace-native CRM that lives inside Gmail and integrates seamlessly with Google apps.
Pricing Subscription ($49-$95/user/month) Subscription ($23-$99/user/month)
Key Features
  • Route optimization
  • Territory management
  • CRM integration
  • Check-ins
  • Lead generation
  • Reporting
  • Map visualization
  • Team management
  • Google Workspace integration
  • Automatic data entry
  • Pipeline management
  • Email tracking
  • Task automation
  • Custom reporting
  • Relationship tracking
  • Mobile app
Pros
  • Excellent route planning
  • Good CRM integrations
  • Visual mapping
  • Saves driving time
  • Deep Google integration
  • Minimal data entry required
  • Clean interface
  • Easy to adopt for Google users
Cons
  • Not a full CRM
  • Niche field sales focus
  • Basic pipeline features
  • Additional CRM needed
  • Only works well with Google Workspace
  • Limited features outside Google ecosystem
  • Pricey for what it offers
  • Reporting is basic