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Badger Maps vs GoldMine: 2026 Comparison

Badger Maps GoldMine
Overview A route planning and field sales app that helps outside sales reps optimize their routes and manage customer visits. A CRM solution for small businesses that offers contact management, sales automation, and customer service tools with flexible deployment.
Pricing Subscription ($49-$95/user/month) Subscription ($35-$60/user/month)
Key Features
  • Route optimization
  • Territory management
  • CRM integration
  • Check-ins
  • Lead generation
  • Reporting
  • Map visualization
  • Team management
  • Contact management
  • Sales automation
  • Customer service
  • Reporting
  • Email marketing
  • Document management
  • Mobile access
  • Customizable views
Pros
  • Excellent route planning
  • Good CRM integrations
  • Visual mapping
  • Saves driving time
  • Perpetual license available
  • On-premise deployment
  • Good contact management
  • Established brand
Cons
  • Not a full CRM
  • Niche field sales focus
  • Basic pipeline features
  • Additional CRM needed
  • Very dated interface
  • Limited modern features
  • Shrinking user base
  • Minimal cloud capabilities

Badger Maps

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GoldMine

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