Gifts

Culture

Reviews

Local Spots

Badger Maps vs Gusto: 2026 Comparison

Badger Maps Gusto
Overview A route planning and field sales app that helps outside sales reps optimize their routes and manage customer visits. An all-in-one payroll, benefits, and HR platform for small businesses with automated tax filing and employee self-service.
Pricing Subscription ($49-$95/user/month) Subscription ($40-$80/month + $6-12/person)
Key Features
  • Route optimization
  • Territory management
  • CRM integration
  • Check-ins
  • Lead generation
  • Reporting
  • Map visualization
  • Team management
  • Payroll processing
  • Tax filing
  • Benefits administration
  • Time tracking
  • Onboarding
  • Compliance
  • Employee self-service
  • Contractor payments
Pros
  • Excellent route planning
  • Good CRM integrations
  • Visual mapping
  • Saves driving time
  • Easy payroll processing
  • Automatic tax filing
  • Good benefits options
  • Clean interface
Cons
  • Not a full CRM
  • Niche field sales focus
  • Basic pipeline features
  • Additional CRM needed
  • Limited HR features
  • Not for large companies
  • Benefits limited by state
  • Support can be slow