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Badger Maps vs Insightly: 2026 Comparison

Badger Maps Insightly
Overview A route planning and field sales app that helps outside sales reps optimize their routes and manage customer visits. A CRM and project management platform designed for growing businesses to manage relationships and deliver projects.
Pricing Subscription ($49-$95/user/month) Subscription ($29-$99/user/month)
Key Features
  • Route optimization
  • Territory management
  • CRM integration
  • Check-ins
  • Lead generation
  • Reporting
  • Map visualization
  • Team management
  • Contact management
  • Project management
  • Workflow automation
  • Email tracking
  • Custom dashboards
  • Relationship linking
  • Lead routing
  • Business intelligence
Pros
  • Excellent route planning
  • Good CRM integrations
  • Visual mapping
  • Saves driving time
  • Combined CRM and project management
  • Good Gmail and Outlook integration
  • Relationship mapping
  • Reasonable pricing
Cons
  • Not a full CRM
  • Niche field sales focus
  • Basic pipeline features
  • Additional CRM needed
  • Interface feels dated
  • Limited customization options
  • Customer support could improve
  • Mobile app is basic

Badger Maps

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Insightly

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