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Badger Maps vs Kaspr: 2026 Comparison

Badger Maps Kaspr
Overview A route planning and field sales app that helps outside sales reps optimize their routes and manage customer visits. Kaspr is a prospecting tool that provides B2B contact data including phone numbers and email addresses directly from LinkedIn. It offers a Chrome extension and dashboard for lead management and enrichment.
Pricing Subscription ($49-$95/user/month) Freemium ($0-79/user/mo)
Key Features
  • Route optimization
  • Territory management
  • CRM integration
  • Check-ins
  • Lead generation
  • Reporting
  • Map visualization
  • Team management
  • LinkedIn data extraction
  • phone numbers
  • email finder
  • Chrome extension
  • enrichment
  • workflow automation
  • CRM integration
Pros
  • Excellent route planning
  • Good CRM integrations
  • Visual mapping
  • Saves driving time
  • Good European data
  • Easy to use
  • Affordable
  • Real-time data retrieval
Cons
  • Not a full CRM
  • Niche field sales focus
  • Basic pipeline features
  • Additional CRM needed
  • Smaller US database
  • Limited features beyond data
  • Newer platform