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Badger Maps vs Lofty: 2026 Comparison

Badger Maps Lofty
Overview A route planning and field sales app that helps outside sales reps optimize their routes and manage customer visits. An AI-powered real estate platform formerly known as Chime that offers CRM, IDX, and smart automation for lead conversion.
Pricing Subscription ($49-$95/user/month) Subscription (Custom pricing)
Key Features
  • Route optimization
  • Territory management
  • CRM integration
  • Check-ins
  • Lead generation
  • Reporting
  • Map visualization
  • Team management
  • AI assistant
  • CRM
  • IDX website
  • Lead generation
  • Behavioral automation
  • Smart plans
  • Power dialer
  • Reporting
Pros
  • Excellent route planning
  • Good CRM integrations
  • Visual mapping
  • Saves driving time
  • AI-driven automation
  • Good lead nurturing
  • Modern interface
  • Comprehensive platform
Cons
  • Not a full CRM
  • Niche field sales focus
  • Basic pipeline features
  • Additional CRM needed
  • Expensive
  • Rebranded from Chime
  • Complex pricing
  • Real estate only