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Badger Maps vs Loom: 2026 Comparison

Badger Maps Loom
Overview A route planning and field sales app that helps outside sales reps optimize their routes and manage customer visits. Loom is an asynchronous video messaging platform for recording and sharing quick screen and camera videos. It enables teams to communicate effectively through video instead of meetings or lengthy text.
Pricing Subscription ($49-$95/user/month) Freemium ($0-15/mo)
Key Features
  • Route optimization
  • Territory management
  • CRM integration
  • Check-ins
  • Lead generation
  • Reporting
  • Map visualization
  • Team management
  • Screen recording
  • webcam recording
  • instant sharing
  • viewer analytics
  • comments & reactions
  • video trimming
  • transcription
  • CTA buttons
Pros
  • Excellent route planning
  • Good CRM integrations
  • Visual mapping
  • Saves driving time
  • Incredibly easy to use
  • Instant shareable links
  • Good viewer analytics
  • Great for async communication
Cons
  • Not a full CRM
  • Niche field sales focus
  • Basic pipeline features
  • Additional CRM needed
  • Limited editing features
  • Not a full video editor
  • Storage limits on free plan