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Badger Maps vs Nimble: 2026 Comparison

Badger Maps Nimble
Overview A route planning and field sales app that helps outside sales reps optimize their routes and manage customer visits. A social-enriched CRM that automatically combines contacts, communication history, and social data into unified profiles.
Pricing Subscription ($49-$95/user/month) Subscription ($24.90/user/month)
Key Features
  • Route optimization
  • Territory management
  • CRM integration
  • Check-ins
  • Lead generation
  • Reporting
  • Map visualization
  • Team management
  • Social profile matching
  • Contact enrichment
  • Email tracking
  • Group messaging
  • Activity tracking
  • Pipeline management
  • Prospector tool
  • Smart contacts
Pros
  • Excellent route planning
  • Good CRM integrations
  • Visual mapping
  • Saves driving time
  • Excellent contact enrichment
  • Great social media integration
  • Simple and affordable
  • Good browser extension
Cons
  • Not a full CRM
  • Niche field sales focus
  • Basic pipeline features
  • Additional CRM needed
  • Limited pipeline management
  • No phone support
  • Basic reporting
  • Not ideal for large teams