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Badger Maps vs Smartlook: 2026 Comparison

Badger Maps Smartlook
Overview A route planning and field sales app that helps outside sales reps optimize their routes and manage customer visits. Smartlook provides qualitative analytics through session recordings and heatmaps for both websites and mobile apps. It offers event-based tracking with always-on session recording for comprehensive behavior analysis.
Pricing Subscription ($49-$95/user/month) Freemium ($0-custom)
Key Features
  • Route optimization
  • Territory management
  • CRM integration
  • Check-ins
  • Lead generation
  • Reporting
  • Map visualization
  • Team management
  • Session recordings
  • heatmaps
  • event tracking
  • funnel analysis
  • mobile app analytics
  • crash reports
  • retention tables
  • API access
Pros
  • Excellent route planning
  • Good CRM integrations
  • Visual mapping
  • Saves driving time
  • Good mobile app support
  • Always-on recording
  • Affordable pricing
  • Easy implementation
Cons
  • Not a full CRM
  • Niche field sales focus
  • Basic pipeline features
  • Additional CRM needed
  • Limited free tier
  • Basic heatmaps
  • Fewer features than enterprise tools
  • Dashboard could be more intuitive

Badger Maps

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Smartlook

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