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Badger Maps vs Sumo: 2026 Comparison

Badger Maps Sumo
Overview A route planning and field sales app that helps outside sales reps optimize their routes and manage customer visits. Free email capture and list building toolkit with pop-ups, welcome mats, and scroll boxes for growing email lists.
Pricing Subscription ($49-$95/user/month) Freemium ($0-49/mo)
Key Features
  • Route optimization
  • Territory management
  • CRM integration
  • Check-ins
  • Lead generation
  • Reporting
  • Map visualization
  • Team management
  • Pop-ups
  • Welcome mat
  • Smart bar
  • Scroll box
  • Share buttons
  • Heat maps
  • List builder
Pros
  • Excellent route planning
  • Good CRM integrations
  • Visual mapping
  • Saves driving time
  • Free tier
  • Easy setup
  • Multiple capture types
  • WordPress plugin
Cons
  • Not a full CRM
  • Niche field sales focus
  • Basic pipeline features
  • Additional CRM needed
  • Branding on free
  • Limited features
  • Can slow site