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Badger Maps vs Thryv: 2026 Comparison

Badger Maps Thryv
Overview A route planning and field sales app that helps outside sales reps optimize their routes and manage customer visits. An all-in-one small business management platform combining CRM, marketing, payments, and customer communication tools.
Pricing Subscription ($49-$95/user/month) Subscription ($228-$533/month)
Key Features
  • Route optimization
  • Territory management
  • CRM integration
  • Check-ins
  • Lead generation
  • Reporting
  • Map visualization
  • Team management
  • CRM
  • Online presence
  • Marketing automation
  • Payment processing
  • Social media
  • Appointment scheduling
  • Reviews management
  • Document storage
Pros
  • Excellent route planning
  • Good CRM integrations
  • Visual mapping
  • Saves driving time
  • All-in-one for small business
  • Marketing included
  • Payment processing
  • Review management
Cons
  • Not a full CRM
  • Niche field sales focus
  • Basic pipeline features
  • Additional CRM needed
  • Expensive
  • Primarily US market
  • Long contracts reported
  • Can be overwhelming