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Badger Maps vs UKG (Ultimate Kronos Group): 2026 Comparison

Badger Maps UKG (Ultimate Kronos Group)
Overview A route planning and field sales app that helps outside sales reps optimize their routes and manage customer visits. A leading workforce management and HCM platform offering payroll, time tracking, scheduling, and talent management for enterprise.
Pricing Subscription ($49-$95/user/month) Enterprise_only (Custom pricing)
Key Features
  • Route optimization
  • Territory management
  • CRM integration
  • Check-ins
  • Lead generation
  • Reporting
  • Map visualization
  • Team management
  • Workforce management
  • Payroll
  • Time tracking
  • Scheduling
  • Talent management
  • HR service delivery
  • Benefits
  • Analytics
Pros
  • Excellent route planning
  • Good CRM integrations
  • Visual mapping
  • Saves driving time
  • Strong workforce management
  • Time and scheduling leader
  • Comprehensive HCM
  • Good employee experience
Cons
  • Not a full CRM
  • Niche field sales focus
  • Basic pipeline features
  • Additional CRM needed
  • Very expensive
  • Complex implementation
  • Long contracts
  • Integration challenges

Badger Maps

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UKG (Ultimate Kronos Group)

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