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Badger Maps vs Umami: 2026 Comparison

Badger Maps Umami
Overview A route planning and field sales app that helps outside sales reps optimize their routes and manage customer visits. Umami is a simple and fast open-source website analytics alternative focused on privacy. It is self-hosted and provides essential web metrics without collecting any personal data.
Pricing Subscription ($49-$95/user/month) Free ($0)
Key Features
  • Route optimization
  • Territory management
  • CRM integration
  • Check-ins
  • Lead generation
  • Reporting
  • Map visualization
  • Team management
  • Open-source
  • self-hosted
  • privacy-focused
  • real-time data
  • custom events
  • multi-site support
  • API access
  • lightweight
Pros
  • Excellent route planning
  • Good CRM integrations
  • Visual mapping
  • Saves driving time
  • Completely free
  • Privacy-focused
  • Self-hosted control
  • Very lightweight
Cons
  • Not a full CRM
  • Niche field sales focus
  • Basic pipeline features
  • Additional CRM needed
  • Requires self-hosting
  • Limited features
  • No official support
  • Basic reporting