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Badger Maps vs Wave: 2026 Comparison

Badger Maps Wave
Overview A route planning and field sales app that helps outside sales reps optimize their routes and manage customer visits. A free accounting and invoicing software for small businesses and freelancers with optional paid payroll and payment processing.
Pricing Subscription ($49-$95/user/month) Freemium (Free (accounting) + paid add-ons)
Key Features
  • Route optimization
  • Territory management
  • CRM integration
  • Check-ins
  • Lead generation
  • Reporting
  • Map visualization
  • Team management
  • Accounting
  • Invoicing
  • Receipt scanning
  • Bank connections
  • Financial reports
  • Payment processing
  • Payroll
  • Multi-currency
Pros
  • Excellent route planning
  • Good CRM integrations
  • Visual mapping
  • Saves driving time
  • Completely free accounting
  • Good invoicing
  • Easy to use
  • Receipt scanning
Cons
  • Not a full CRM
  • Niche field sales focus
  • Basic pipeline features
  • Additional CRM needed
  • Limited features
  • Payroll costs extra
  • Payment processing fees
  • No inventory management