| Overview |
An online bookkeeping service combining proprietary software with human bookkeepers for small business accounting. |
FullStory captures and indexes every user interaction to provide complete digital experience analytics. Its session replay and heatmap capabilities help teams identify friction points and optimize user journeys. |
| Pricing |
Subscription ($299-$499/month) |
Paid ($0-custom) |
| Key Features |
- Dedicated bookkeeper
- Monthly financial statements
- Tax-ready financials
- Catch-up bookkeeping
- Year-end tax package
- Dashboard
- Income and expense overview
- 1099 contractors
|
- Session replay
- heatmaps
- error tracking
- conversion funnels
- frustration signals
- search analytics
- privacy controls
- API access
|
| Pros |
- Human bookkeeper included
- Tax-ready financials
- Hands-off approach
- Clean dashboard
|
- Excellent session replay quality
- Powerful search capabilities
- Good frustration detection
- Strong privacy controls
|
| Cons |
- Expensive
- Limited to bookkeeping
- No invoicing
- US only
|
- Expensive for high-traffic sites
- Can impact page performance
- Storage limitations
- Complex pricing
|
