Gifts

Culture

Reviews

Local Spots

BigCommerce vs FullStory: 2026 Comparison

BigCommerce FullStory
Overview An enterprise-grade e-commerce platform with built-in features for scaling online businesses without transaction fees. FullStory captures and indexes every user interaction to provide complete digital experience analytics. Its session replay and heatmap capabilities help teams identify friction points and optimize user journeys.
Pricing Subscription ($39-$399/month) Paid ($0-custom)
Key Features
  • Multi-channel selling
  • No transaction fees
  • Built-in SEO
  • Headless commerce
  • B2B features
  • Payment integrations
  • Custom checkout
  • Analytics
  • Session replay
  • heatmaps
  • error tracking
  • conversion funnels
  • frustration signals
  • search analytics
  • privacy controls
  • API access
Pros
  • No transaction fees
  • Strong built-in features
  • Multi-storefront support
  • Good SEO tools
  • Excellent session replay quality
  • Powerful search capabilities
  • Good frustration detection
  • Strong privacy controls
Cons
  • Annual sales thresholds per plan
  • Fewer themes than Shopify
  • Steeper learning curve
  • Expensive for high-traffic sites
  • Can impact page performance
  • Storage limitations
  • Complex pricing

BigCommerce

View Full Profile

FullStory

View Full Profile