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BigCommerce vs Gusto: 2026 Comparison

BigCommerce Gusto
Overview An enterprise-grade e-commerce platform with built-in features for scaling online businesses without transaction fees. An all-in-one payroll, benefits, and HR platform for small businesses with automated tax filing and employee self-service.
Pricing Subscription ($39-$399/month) Subscription ($40-$80/month + $6-12/person)
Key Features
  • Multi-channel selling
  • No transaction fees
  • Built-in SEO
  • Headless commerce
  • B2B features
  • Payment integrations
  • Custom checkout
  • Analytics
  • Payroll processing
  • Tax filing
  • Benefits administration
  • Time tracking
  • Onboarding
  • Compliance
  • Employee self-service
  • Contractor payments
Pros
  • No transaction fees
  • Strong built-in features
  • Multi-storefront support
  • Good SEO tools
  • Easy payroll processing
  • Automatic tax filing
  • Good benefits options
  • Clean interface
Cons
  • Annual sales thresholds per plan
  • Fewer themes than Shopify
  • Steeper learning curve
  • Limited HR features
  • Not for large companies
  • Benefits limited by state
  • Support can be slow