| Overview |
A pipeline-centric micro CRM by Zoho designed for small businesses that need simple deal tracking without complexity. |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
| Pricing |
Freemium (Free-$12/user/month) |
Paid (Custom pricing) |
| Key Features |
- Pipeline management
- Built-in telephony
- Email integration
- Workflow automation
- Connected pipelines
- Team pipelines
- Mobile app
- Custom dashboards
|
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
| Pros |
- Very affordable
- Simple and focused
- Zoho ecosystem
- Good mobile app
|
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
| Cons |
- Very basic features
- Limited customization
- Not for growing teams
- Minimal reporting
|
- Expensive
- Complex setup
- Requires training
|
