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Bigin by Zoho vs Ecwid by Lightspeed: 2026 Comparison

Bigin by Zoho Ecwid by Lightspeed
Overview A pipeline-centric micro CRM by Zoho designed for small businesses that need simple deal tracking without complexity. An embeddable e-commerce solution that lets you add an online store to any existing website or social media page.
Pricing Freemium (Free-$12/user/month) Freemium (Free-$99/month)
Key Features
  • Pipeline management
  • Built-in telephony
  • Email integration
  • Workflow automation
  • Connected pipelines
  • Team pipelines
  • Mobile app
  • Custom dashboards
  • Embeddable store
  • Multi-platform selling
  • POS integration
  • Automated tax calculation
  • Shipping tools
  • Abandoned cart emails
  • Multilingual store
  • Mobile app
Pros
  • Very affordable
  • Simple and focused
  • Zoho ecosystem
  • Good mobile app
  • Easy to add to existing sites
  • Free plan available
  • Multi-channel selling
  • No transaction fees
Cons
  • Very basic features
  • Limited customization
  • Not for growing teams
  • Minimal reporting
  • Limited design customization
  • Free plan limited to 5 products
  • Fewer features than Shopify
  • Limited SEO control

Bigin by Zoho

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Ecwid by Lightspeed

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