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Bigin by Zoho vs Fathom Analytics: 2026 Comparison

Bigin by Zoho Fathom Analytics
Overview A pipeline-centric micro CRM by Zoho designed for small businesses that need simple deal tracking without complexity. Fathom Analytics is a privacy-first web analytics tool that provides useful website insights without tracking personal data. It is fully GDPR compliant without requiring cookie consent banners.
Pricing Freemium (Free-$12/user/month) Paid ($14-44/mo)
Key Features
  • Pipeline management
  • Built-in telephony
  • Email integration
  • Workflow automation
  • Connected pipelines
  • Team pipelines
  • Mobile app
  • Custom dashboards
  • Privacy-first analytics
  • no cookies
  • GDPR compliant
  • uptime monitoring
  • email reports
  • custom domains
  • event tracking
  • EU isolation
Pros
  • Very affordable
  • Simple and focused
  • Zoho ecosystem
  • Good mobile app
  • Simple and privacy-focused
  • No cookie banners needed
  • Fast loading
  • Excellent uptime
Cons
  • Very basic features
  • Limited customization
  • Not for growing teams
  • Minimal reporting
  • Limited feature set
  • No user segmentation
  • Basic reporting
  • Expensive for what it offers

Bigin by Zoho

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Fathom Analytics

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