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Bigin by Zoho vs Gusto: 2026 Comparison

Bigin by Zoho Gusto
Overview A pipeline-centric micro CRM by Zoho designed for small businesses that need simple deal tracking without complexity. An all-in-one payroll, benefits, and HR platform for small businesses with automated tax filing and employee self-service.
Pricing Freemium (Free-$12/user/month) Subscription ($40-$80/month + $6-12/person)
Key Features
  • Pipeline management
  • Built-in telephony
  • Email integration
  • Workflow automation
  • Connected pipelines
  • Team pipelines
  • Mobile app
  • Custom dashboards
  • Payroll processing
  • Tax filing
  • Benefits administration
  • Time tracking
  • Onboarding
  • Compliance
  • Employee self-service
  • Contractor payments
Pros
  • Very affordable
  • Simple and focused
  • Zoho ecosystem
  • Good mobile app
  • Easy payroll processing
  • Automatic tax filing
  • Good benefits options
  • Clean interface
Cons
  • Very basic features
  • Limited customization
  • Not for growing teams
  • Minimal reporting
  • Limited HR features
  • Not for large companies
  • Benefits limited by state
  • Support can be slow

Bigin by Zoho

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Gusto

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