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Bigin by Zoho vs Heap: 2026 Comparison

Bigin by Zoho Heap
Overview A pipeline-centric micro CRM by Zoho designed for small businesses that need simple deal tracking without complexity. Heap automatically captures every user interaction on your website or app without requiring manual event tracking. It enables retroactive analysis of user behavior data from the moment of installation.
Pricing Freemium (Free-$12/user/month) Freemium ($0-custom)
Key Features
  • Pipeline management
  • Built-in telephony
  • Email integration
  • Workflow automation
  • Connected pipelines
  • Team pipelines
  • Mobile app
  • Custom dashboards
  • Auto-capture technology
  • retroactive analytics
  • funnel analysis
  • session replay
  • user segmentation
  • conversion tracking
  • data governance
  • integrations
Pros
  • Very affordable
  • Simple and focused
  • Zoho ecosystem
  • Good mobile app
  • Automatic event capture
  • No manual tagging required
  • Retroactive data analysis
  • Easy implementation
Cons
  • Very basic features
  • Limited customization
  • Not for growing teams
  • Minimal reporting
  • Can collect excessive data
  • Higher cost for large sites
  • Limited real-time capabilities
  • Data can be noisy without curation