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Bigin by Zoho vs Infusionsoft: 2026 Comparison

Bigin by Zoho Infusionsoft
Overview A pipeline-centric micro CRM by Zoho designed for small businesses that need simple deal tracking without complexity. Now Keap, this was the original small business CRM and email marketing platform known for powerful campaign builder.
Pricing Freemium (Free-$12/user/month) Subscription ($249-custom/mo)
Key Features
  • Pipeline management
  • Built-in telephony
  • Email integration
  • Workflow automation
  • Connected pipelines
  • Team pipelines
  • Mobile app
  • Custom dashboards
  • Campaign builder
  • CRM
  • E-commerce
  • Automation
  • Landing pages
  • Invoicing
  • Appointments
Pros
  • Very affordable
  • Simple and focused
  • Zoho ecosystem
  • Good mobile app
  • Powerful campaign builder
  • All-in-one
  • Good automation
  • Long track record
Cons
  • Very basic features
  • Limited customization
  • Not for growing teams
  • Minimal reporting
  • Rebranded to Keap
  • Expensive
  • Complex

Bigin by Zoho

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Infusionsoft

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