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Bigin by Zoho vs Mautic: 2026 Comparison

Bigin by Zoho Mautic
Overview A pipeline-centric micro CRM by Zoho designed for small businesses that need simple deal tracking without complexity. Open-source marketing automation platform with email marketing, landing pages, lead scoring, and campaign management.
Pricing Freemium (Free-$12/user/month) Free (Free)
Key Features
  • Pipeline management
  • Built-in telephony
  • Email integration
  • Workflow automation
  • Connected pipelines
  • Team pipelines
  • Mobile app
  • Custom dashboards
  • Open-source
  • Email marketing
  • Landing pages
  • Lead scoring
  • Dynamic content
  • Forms
  • Campaign builder
Pros
  • Very affordable
  • Simple and focused
  • Zoho ecosystem
  • Good mobile app
  • Free and open-source
  • Full control
  • Community support
  • Feature rich
Cons
  • Very basic features
  • Limited customization
  • Not for growing teams
  • Minimal reporting
  • Self-hosting required
  • Steep learning curve
  • Complex setup

Bigin by Zoho

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Mautic

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