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Bigin by Zoho vs Metricool: 2026 Comparison

Bigin by Zoho Metricool
Overview A pipeline-centric micro CRM by Zoho designed for small businesses that need simple deal tracking without complexity. Metricool is an all-in-one social media analytics, management, and advertising tool. It provides detailed metrics for social media, web analytics, and ad campaigns in a single unified dashboard.
Pricing Freemium (Free-$12/user/month) Freemium ($0-119/mo)
Key Features
  • Pipeline management
  • Built-in telephony
  • Email integration
  • Workflow automation
  • Connected pipelines
  • Team pipelines
  • Mobile app
  • Custom dashboards
  • Social analytics
  • content planner
  • link-in-bio
  • ad management
  • hashtag tracker
  • competitor analysis
  • reporting
  • SmartLinks
Pros
  • Very affordable
  • Simple and focused
  • Zoho ecosystem
  • Good mobile app
  • Affordable
  • Good analytics
  • Ad management included
  • Clean interface
Cons
  • Very basic features
  • Limited customization
  • Not for growing teams
  • Minimal reporting
  • Free plan is limited
  • Some features feel basic
  • Less known internationally

Bigin by Zoho

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Metricool

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