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Bigin by Zoho vs Propertybase: 2026 Comparison

Bigin by Zoho Propertybase
Overview A pipeline-centric micro CRM by Zoho designed for small businesses that need simple deal tracking without complexity. A Salesforce-based real estate CRM and marketing platform for brokerages, teams, and agents looking for enterprise-grade tools.
Pricing Freemium (Free-$12/user/month) Subscription (Custom pricing)
Key Features
  • Pipeline management
  • Built-in telephony
  • Email integration
  • Workflow automation
  • Connected pipelines
  • Team pipelines
  • Mobile app
  • Custom dashboards
  • Salesforce-based CRM
  • IDX website
  • Lead generation
  • Marketing center
  • Transaction management
  • Reporting
  • MLS integration
  • Back office
Pros
  • Very affordable
  • Simple and focused
  • Zoho ecosystem
  • Good mobile app
  • Enterprise-grade
  • Salesforce foundation
  • Comprehensive platform
  • Good for brokerages
Cons
  • Very basic features
  • Limited customization
  • Not for growing teams
  • Minimal reporting
  • Very expensive
  • Complex to manage
  • Requires admin expertise
  • Overkill for solo agents

Bigin by Zoho

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Propertybase

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