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Bigin by Zoho vs ServiceTitan: 2026 Comparison

Bigin by Zoho ServiceTitan
Overview A pipeline-centric micro CRM by Zoho designed for small businesses that need simple deal tracking without complexity. An all-in-one platform for residential and commercial field service businesses combining CRM, dispatch, and marketing tools.
Pricing Freemium (Free-$12/user/month) Subscription (Custom pricing)
Key Features
  • Pipeline management
  • Built-in telephony
  • Email integration
  • Workflow automation
  • Connected pipelines
  • Team pipelines
  • Mobile app
  • Custom dashboards
  • CRM
  • Dispatching
  • Marketing
  • Reporting
  • Mobile app
  • Payments
  • Pricebook
  • Inventory
Pros
  • Very affordable
  • Simple and focused
  • Zoho ecosystem
  • Good mobile app
  • Comprehensive for field service
  • Strong dispatching
  • Marketing tools
  • Industry leader
Cons
  • Very basic features
  • Limited customization
  • Not for growing teams
  • Minimal reporting
  • Very expensive
  • Complex implementation
  • Residential focus
  • Long onboarding

Bigin by Zoho

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ServiceTitan

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