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Bigin by Zoho vs Smartlook: 2026 Comparison

Bigin by Zoho Smartlook
Overview A pipeline-centric micro CRM by Zoho designed for small businesses that need simple deal tracking without complexity. Smartlook provides qualitative analytics through session recordings and heatmaps for both websites and mobile apps. It offers event-based tracking with always-on session recording for comprehensive behavior analysis.
Pricing Freemium (Free-$12/user/month) Freemium ($0-custom)
Key Features
  • Pipeline management
  • Built-in telephony
  • Email integration
  • Workflow automation
  • Connected pipelines
  • Team pipelines
  • Mobile app
  • Custom dashboards
  • Session recordings
  • heatmaps
  • event tracking
  • funnel analysis
  • mobile app analytics
  • crash reports
  • retention tables
  • API access
Pros
  • Very affordable
  • Simple and focused
  • Zoho ecosystem
  • Good mobile app
  • Good mobile app support
  • Always-on recording
  • Affordable pricing
  • Easy implementation
Cons
  • Very basic features
  • Limited customization
  • Not for growing teams
  • Minimal reporting
  • Limited free tier
  • Basic heatmaps
  • Fewer features than enterprise tools
  • Dashboard could be more intuitive

Bigin by Zoho

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Smartlook

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