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Bigin by Zoho vs Sumo: 2026 Comparison

Bigin by Zoho Sumo
Overview A pipeline-centric micro CRM by Zoho designed for small businesses that need simple deal tracking without complexity. Free email capture and list building toolkit with pop-ups, welcome mats, and scroll boxes for growing email lists.
Pricing Freemium (Free-$12/user/month) Freemium ($0-49/mo)
Key Features
  • Pipeline management
  • Built-in telephony
  • Email integration
  • Workflow automation
  • Connected pipelines
  • Team pipelines
  • Mobile app
  • Custom dashboards
  • Pop-ups
  • Welcome mat
  • Smart bar
  • Scroll box
  • Share buttons
  • Heat maps
  • List builder
Pros
  • Very affordable
  • Simple and focused
  • Zoho ecosystem
  • Good mobile app
  • Free tier
  • Easy setup
  • Multiple capture types
  • WordPress plugin
Cons
  • Very basic features
  • Limited customization
  • Not for growing teams
  • Minimal reporting
  • Branding on free
  • Limited features
  • Can slow site