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Bigin by Zoho vs Whatagraph: 2026 Comparison

Bigin by Zoho Whatagraph
Overview A pipeline-centric micro CRM by Zoho designed for small businesses that need simple deal tracking without complexity. Whatagraph is a marketing reporting platform that automates cross-channel performance reports for agencies and marketing teams. It connects to 40+ marketing platforms for unified reporting.
Pricing Freemium (Free-$12/user/month) Paid ($199-custom/mo)
Key Features
  • Pipeline management
  • Built-in telephony
  • Email integration
  • Workflow automation
  • Connected pipelines
  • Team pipelines
  • Mobile app
  • Custom dashboards
  • Cross-channel reporting
  • automated reports
  • custom branding
  • 40+ integrations
  • report templates
  • data blending
  • live dashboards
  • API access
Pros
  • Very affordable
  • Simple and focused
  • Zoho ecosystem
  • Good mobile app
  • Great for marketing agencies
  • Beautiful report templates
  • Easy automation
  • Good white-labeling
Cons
  • Very basic features
  • Limited customization
  • Not for growing teams
  • Minimal reporting
  • Expensive
  • Limited to marketing data
  • Basic data manipulation
  • Fewer integrations than some competitors

Bigin by Zoho

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Whatagraph

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