| Overview |
A cloud-based financial operations platform automating accounts payable, accounts receivable, and spend management. |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
| Pricing |
Subscription ($45-$79/user/month) |
Paid (Custom pricing) |
| Key Features |
- Accounts payable
- Accounts receivable
- Automated approvals
- Payment processing
- Document management
- Audit trail
- Accounting sync
- International payments
|
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
| Pros |
- Good AP automation
- Strong approval workflows
- Accounting integrations
- ACH and international payments
|
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
| Cons |
- Expensive
- Complex for simple needs
- Payment processing delays
- Interface can be confusing
|
- Expensive
- Complex setup
- Requires training
|
