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Bitrix24 vs Clay: 2026 Comparison

Bitrix24 Clay
Overview A free all-in-one collaboration platform combining CRM, project management, communication, and website builder tools. A creative data enrichment and outreach platform that combines over 75 data providers to build targeted prospect lists.
Pricing Freemium (Free-$199/month) Subscription ($134-$720/month)
Key Features
  • CRM pipelines
  • Task management
  • Video calls
  • Website builder
  • Online store
  • HR tools
  • Document management
  • Contact center
  • Data enrichment
  • 75+ data providers
  • AI messaging
  • Waterfall enrichment
  • CRM sync
  • Outbound automation
  • Lead scoring
  • Chrome extension
Pros
  • Generous free plan
  • All-in-one platform
  • Self-hosted option
  • Good collaboration tools
  • Unmatched data enrichment
  • AI-powered personalization
  • Multiple data sources
  • Great for outbound
Cons
  • Can be overwhelming
  • Interface is cluttered
  • Steep learning curve
  • Support can be slow
  • Expensive
  • Complex to learn
  • Not a traditional CRM
  • Credit-based pricing can add up