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Bitrix24 vs GMass: 2026 Comparison

Bitrix24 GMass
Overview A free all-in-one collaboration platform combining CRM, project management, communication, and website builder tools. GMass is a mass email and cold outreach tool that works directly inside Gmail. It turns Gmail into a powerful email marketing and outreach platform with mail merge, automatic follow-ups, and campaign analytics.
Pricing Freemium (Free-$199/month) Freemium ($0-55/mo)
Key Features
  • CRM pipelines
  • Task management
  • Video calls
  • Website builder
  • Online store
  • HR tools
  • Document management
  • Contact center
  • Gmail-based sending
  • mail merge
  • automatic follow-ups
  • email tracking
  • campaign reports
  • scheduling
  • Google Sheets integration
Pros
  • Generous free plan
  • All-in-one platform
  • Self-hosted option
  • Good collaboration tools
  • Works inside Gmail
  • Very easy to use
  • Affordable
  • Great Google Sheets integration
Cons
  • Can be overwhelming
  • Interface is cluttered
  • Steep learning curve
  • Support can be slow
  • Gmail sending limits apply
  • Limited advanced features
  • No multi-channel support