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Bitrix24 vs Metricool: 2026 Comparison

Bitrix24 Metricool
Overview A free all-in-one collaboration platform combining CRM, project management, communication, and website builder tools. Metricool is an all-in-one social media analytics, management, and advertising tool. It provides detailed metrics for social media, web analytics, and ad campaigns in a single unified dashboard.
Pricing Freemium (Free-$199/month) Freemium ($0-119/mo)
Key Features
  • CRM pipelines
  • Task management
  • Video calls
  • Website builder
  • Online store
  • HR tools
  • Document management
  • Contact center
  • Social analytics
  • content planner
  • link-in-bio
  • ad management
  • hashtag tracker
  • competitor analysis
  • reporting
  • SmartLinks
Pros
  • Generous free plan
  • All-in-one platform
  • Self-hosted option
  • Good collaboration tools
  • Affordable
  • Good analytics
  • Ad management included
  • Clean interface
Cons
  • Can be overwhelming
  • Interface is cluttered
  • Steep learning curve
  • Support can be slow
  • Free plan is limited
  • Some features feel basic
  • Less known internationally